Some weeks ago my friend and mentor Paola Devescovi asked me to make new logos for her online products/services for her company Project Prosperity, for which I have done the main logo and other visuals as well. The names of the services were already decided, I had to decide on the visual.
I wanted to keep all the logos in line with each other to show that they are part of the same family. I envisioned some symbols that typically portray the words roadmap, on-air and live and did very simple illustrations that add only a hint of the service to the word.
Since the "mother service" and main concept is Prosperity Roadmap, I used the gray of the logo for the word roadmap. For the other two I chose a bright blue and green.