Last May I was asked to create a brand for a consulting service in the field of Cultural Intelligence. In the briefing session I did not receive any indication or preference for the name, but was asked to invent everything from scratch.
I went online to study some background information and found an article on the Harvard Business Review that presented a classification of people with different cultural intelligence abilities. The highest level was named chameleon for chameleon is an animal that adapts perfectly to its environment. That is why I chose Chameleon as the name of the service to be launched.
The founders of Chameleon:
Luisa La Via, CQ certified Trainer, Coach, HR Professional
Michela Lazzè, CELTA certified English Language Teacher, Entrepreneur, PR Professional
Olga Plyaskina, CQ certified Trainer, Instructional Designer
The services they offer: