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How to catch your audience on social media

Want to learn an efficient way to catch your audience's attention on social media, in the midst of zillions of posts? Videos are the most clicked items, but memes - an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations - posted on news feeds of different social media platforms.

Since 6 weeks I am producing some memes for PWA to publizise our monthly events. I am combining images and aphorisms that have to do with the theme of the event in order to catch attention, create memorable connections and raise awareness. What do you think?

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